GOOGLE ADDS strategy increased visibility, traffic, and conversions—fueling sustainable, long-term eCommerce growth 

From Stagnation to Scale: How a UK Online Retailer Transformed Profitability with our  Growth Acceleration Programme
In the fiercely competitive world of UK eCommerce, one ambitious online retailer knew they needed more than just hustle to achieve meaningful growth. Powered by WordPress and WooCommerce, they had the platform—but lacked the data-driven strategy needed to unlock true scale.
Enter the Growth Acceleration Programme.
With clear goals in sight—boosting sales volume, increasing revenue per user, optimising operations, and enhancing profitability—they partnered with our program to reshape their entire business approach. Their challenges were real: fluctuating demand, long product sourcing timelines, rising ad costs, and inefficient customer incentives.
But the results? Game-changing.

Objectives

Streamline inventory and improve cash flow with faster, smarter product sourcing

Increase average order value (AOV), customer lifetime value (CLV), and overall sales

Reduce costly returns, discount dependence, and Google Ads agency fees

Establish a repeatable, data-first growth formula

The Impact

Immortal Media conducted a comprehensive 6-month trading analysis—comparing performance before and after implementation. The results spoke for themselves:

Higher quality traffic with a strategic shift in source composition

Significant growth in profitability and average order size

Faster inventory turnover, freeing up vital cash flow

Smarter ad spend and reduced agency fees

Lower return rates and fewer discount incentives needed

What emerged wasn’t just improved performance—it was a step change in how this retailer operated. DGW’s proven framework helped create a more predictable, scalable, and profitable business model.

The Bottom Line:

Thanks to the Growth Acceleration Programme, this UK retailer didn’t just grow—they evolved. They now operate with clarity, confidence, and a blueprint for sustainable success in even the toughest retail climate.

If you’re serious about scaling your eCommerce brand—this is the formula.